Score: 80% , 10 votes, Feasibility 86% Originality 74% Humour 52%
The ProblemTraffic on the roads damaging the environment, people's health etc.
The Social InventionMarc Weeks? suggestion is for an incentive scheme for tube and train passengers to rival that of the successful Air Miles one for regular flyers. To be called ?Rail Miles?, passengers would amass the points for travelling regularly by train or tube. As with Air Miles, these points could then be used for purchases or for discounts on future tickets. In a car-dominated country, such incentive schemes could prove an effective foil to initiatives like congestion-charging and fuel tax rises; a ?carrot?, as it were, to the ?stick? of increased taxes and charges. To further persuade people to use public transport, other similar schemes could be introduced, such as ?Bus Miles? or ?Tram Miles?.
Summarised and adapted from a letter from Marc Weeks, entitled ?Miles Ahead?, in the Metro newspaper (London edition, April 14th 2003).